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The University of Wisconsin - Whitewater's collegiate DECA chapter is focused on creating emerging leaders and entrepreneurs in marketing, finance, hospitality, and management. DECA is a great opportunity to apply classroom knowledge into real-world scenarios. Our chapter philosophy is that we strive for greatness with our campus, in the community, and in competition. DECA helps students to become academically prepared, pushing ambitious members to perform at their highest possible level. For more information, click here to visit the National DECA website.

Our Chapter Philosophy





UWW DECA takes pride in its many on-campus events. Last year UWW DECA put on many on-campus events including the toy drive and high school mini-districts where UWW DECA partnered with BMEA to help high school students get a taste for DECA competition. UWW DECA also has competed and accomplished 1st place in the Homecoming competition 3 years in a row.

DECA has always placed importance in helping the community in many ways. Last year, UWW DECA raised toys in the annual toy drive, and put in over 400 hours of community service throughout the year. Some of the various volunteer activities are, can donation/pickup and fundraising for non-profits. UWW DECA has earned the Chapter Civic consciousness award 4 of the last 5 years.



Whitewater's DECA chapter had a record performance last year. At the state competition last year, we had a record of 48 competitors, bringing back 139 individual/team awards. UWW DECA also won the state membership award for the largest increase in membership. At ICDC 2019 in Orlando, our chapter had 18 finalists and 16 students in the top 10. Within those top 10 finalists, we had one 1st place, two 2nd place, and one 3rd place finisher. 

Frank Lanko's
 personal branding tips

What is personal branding?

Personal branding is how you separate yourself from others. It is your passions, goals, experiences and so much more. Dan Schawbel, personal branding guru, says personal branding is "the process by which we market ourselves to others."

Why is it important?

The process of finding a career you like and being hired there, comes down to how good you are at personal branding. Most interviewers make a large portion of the hiring decision based on how well an interviewee can create a relationship with them. By knowing your personal brand, you can tap into emotion to motivate an interviewer to action, hiring you!

5 Steps for successful personal branding

  1. Know yourself

  2. Be authentic

  3. Be confident

  4. Be consistent

  5. Constantly Evaluate Your Brand

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